Michael Lomotey FRSA
Michael Lomotey joined Clothes Aid from not-for-profit Tourism Concern in 2006 as Clothes Aid’s Business Manager for the Collection Protection and Collection Promotion (CPP) teams. Within his role Michael acts as chief liaison for Clothes Aid’s charity partners, while using his valuable campaigning and outreach skills to raise awareness of so-called “bogus collectors” stealing donations and to change public perception of the environmental impact of clothing.
In his role as Head of Collection Promotion Michael is a regular commentator on the clothes collection sector, with extensive knowledge of the business in particular its benefits for charity, the environmental damage caused by clothes in landfill and the on-going challenges of so-called “bogus collectors”. He makes regular appearances on TV and radio as a representative of the UK’s largest clothes collection business and has previously appeared on BBC Breakfast, GMTV and Sky News.
Together with the team, he has led a very successful nationwide campaign to protect charity donations, gaining crucial support from politicians, senior police officers and other enforcement agencies. His skilled team also oversees PR and Communications and are Clothes Aid’s environmental champions.
As Clothes Aid’s Business Manager Michael is a steering group member of the Department for Environment, Food and Rural Affairs Sustainable Clothing Roadmap, a working group member of the Institute of Fundraising’s Code of Practice and is currently providing guidance to a working group of the National Association of Licensing and Enforcement Officers.